Joe CoStart

Branded Merch + Store

Merch your customers actually want, plus a store that runs itself

Branded merch is a customer relationship, not a giveaway. We design merch your audience will actually wear and use, source the production, and set up a simple online store so the operation runs without you minding it.

Built for: Small businesses and nonprofits ready to put their brand on physical product or open a small commerce footprint.

What you get

  • Expanded product line (8 to 12 items) designed and vendor coordinated
  • Custom store design built around your brand
  • Fulfillment integration with shipping labels and tracking
  • Product photography, listing copy, and category structure
  • Email confirmations and abandoned cart recovery wired up
  • 30 days of post-launch support

What we need from you

  • Your brand assets: logo, colors, typography (or have us start with Brand Lab)
  • A sense of the audience and what they'd actually use
  • Budget range for production runs (helps us pick the right vendor mix)
  • A point person for product approvals

How it works

01

Week 1: Strategy and design

We map the product line to your audience and design the first round of merch concepts. You pick what to produce.

02

Week 2 to 3: Production and storefront

Vendor coordination kicks off while we build your store and product pages in parallel.

03

Week 4 to 5: Launch

Product photos, listings, and store go live together. We monitor the first orders to make sure fulfillment flows clean.

Common questions

Do I have to hold inventory?

Not unless you want to. Print on demand handles everything for you. Small batch is a middle ground if you want better margins.

Can the store live on my existing website?

Sometimes. Depends on the platform. If you're on Squarespace or Wix with a basic plan, we usually recommend a separate Shopify store or a custom storefront on the relaunched site.

What about ongoing inventory and product updates?

We can hand off the operation to you, or stay on as ongoing support. Tell us what's realistic for your team to maintain.

Just want to test the waters?

Starter Merch Launch

Four to six branded merch items designed, vendor coordinated, ready to fulfill. Print on demand or small batch options. Simple online store on Shopify or a custom storefront.

  • 4 to 6 branded merch designs (t-shirts, hats, totes, stickers, mugs)
  • Vendor coordination for print on demand or small batch production
  • Simple online store on Shopify or a custom storefront
  • Product photography and listing copy

Ready when you are

Ready to build this?

Tell us what you've got and we'll come back with a clear scope, a price, and a start date.

Start a project