Brand Lab
Brand work that earns trust on the first look
Your brand is the first thing people meet. Whether you need a clean up of what's already there or a full identity built from scratch, we shape brands that look professional, sound like you, and hold up across every place customers find you.
Built for: Small businesses and nonprofits whose brand is doing less for them than it should.
What you get
- ✓Full identity: logo, color, type, and voice guidelines
- ✓Complete brand book your team can reference
- ✓5 to 10 collateral pieces (social templates, business cards, one sheets, email signatures)
- ✓Brand application examples across web, print, and social
- ✓Two rounds of revisions
- ✓Source files in editable formats
What we need from you
- →A short brand brief: what you do, who you serve, what feels right and wrong about today's brand
- →Any existing logo, color, or type you want to honor (or signal that we start fresh)
- →A point person who can give clear feedback on direction within a day
- →Examples of brands you admire (and why)
How it works
01
Week 1: Discover and direction
We learn your business, your audience, and what makes you different. You see 2 to 3 brand directions to choose from.
02
Week 2 to 3: Build
We refine the chosen direction into a complete identity system. You review at every step.
03
Week 4: Apply and handoff
We produce collateral, brand book, and source files. You get everything you need to use the brand anywhere.
Common questions
What if we already have a logo and just need it sharpened?
That's the Starter tier. Refresh and tighten without starting from scratch. Often the right call.
Do you write brand voice too?
Yes. Voice guidelines are part of the Standard and Stewardship tiers. We define how your brand sounds in writing across web, email, and social.
Can the brand work pair with a website project?
Often pairs best that way. Brand first, then the relaunch puts the new brand into action. Bundle pricing available.
Just need a quick refresh?
Starter Brand Refresh
A focused brand refresh. Logo treatment, color and type system, a simple brand book your team can reference. The right call when the brand mostly works but needs a sharper edge.
- ✓ Logo treatment and variants for light and dark backgrounds
- ✓ Color and type system, with hex codes and font sources
- ✓ Simple brand book your team can reference
- ✓ Two rounds of revisions
Need the full identity rebuild?
Stewardship Brand Foundation
Full identity build plus naming if needed, an extended collateral library, brand voice training for your team, and ongoing brand counsel as the business evolves.
- ✓ Everything in the Standard build
- ✓ Naming exploration if needed
- ✓ Extended collateral library (templates, decks, signage, more)
- ✓ Brand voice training for your team
- ✓ Ongoing brand counsel as the business evolves
Other ways we help
Ready when you are
Ready to build this?
Tell us what you've got and we'll come back with a clear scope, a price, and a start date.
Start a project